Promotions sells a positive image of the commercial district and encourages consumers and investors to live, work, shop, play and invest in the Main Street district. By marketing a district’s unique characteristics to residents, investors, business owners, and visitors, an effective promotional strategy forges a positive image through advertising, retail promotional activity, special events, and marketing campaigns carried out by local volunteers. These activities improve consumer and investor confidence in the district and encourage commercial activity and investment in the area.

The Promotions Committee is responsible for all the great Heart of Biddeford events you might see downtown like Chalk on the Walk, Music in the Park, and the PULSE! Networking event. This group is also initiating more typical promotional events to market the businesses we have downtown.

The Promotions Committee, led by Chair Joe McKenney, meets one time per month. They are currently meeting on the first Tuesday at 6:00pm at the Heart of Biddeford, but that may change based on member’s availability.

Typical Responsibilities:

• Marketing Strategy
• Image Development
• Retail Promotion
• Special Events